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PRIVACY POLICY

Last Updated: 19 October 2026

1. WHO WE ARE

LiuMama Bakery is operated by Soon Loong Food & Confectionery Sdn. Bhd. (SSM Registration No. 201801041748).

This Privacy Policy applies to our websites:

  • https://www.liumama.com.my/

  • https://cake.liumama.com.my/

We respect your privacy and handle your personal data in accordance with applicable Malaysian laws, including the Personal Data Protection Act 2010 (PDPA).

This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit our websites or place an order with us.

2. PERSONAL DATA WE COLLECT

When you use our websites, place an order or contact us, we may collect:

  • Contact details: Name, email address and telephone number.
  • Order details: Products purchased, order number and transaction records.
  • Billing and delivery details: Billing address, delivery address and recipient information.
  • Payment details: Payment method, transaction reference and payment status.
  • Technical information: IP address, browser information and cookies, where applicable.
  • Comments: Information submitted through our website comment forms, including your IP address and browser information.

We collect only information reasonably necessary for the purposes described in this policy.

3. HOW WE USE YOUR PERSONAL DATA

We use your personal data to:

  • Process and manage your orders and payments.
  • Arrange deliveries and communicate with you about your orders.
  • Respond to enquiries, feedback and complaints.
  • Process refunds and resolve payment or delivery issues.
  • Maintain business and accounting records.
  • Protect our websites and detect spam or suspicious activities.
  • Comply with applicable legal and regulatory requirements.

4. PAYMENT PROCESSING

Both websites use CommercePay as our payment service provider.

Relevant transaction and payment information may be processed by CommercePay and other parties involved in completing your payment. We may receive payment status and transaction references to verify and manage your order.

Please refer to CommercePay’s privacy policy for more information:

https://www.commercepay.asia/privacy-policy

5. DELIVERY AND LOGISTICS

Delivery arrangements differ between our websites.

liumama.com.my

Delivery charges are configured by us on the website, and delivery arrangements are managed by us. Where necessary, relevant order and delivery information may be shared with parties involved in fulfilling your order.

cake.liumama.com.my

Our cake website uses a Lalamove API integration to calculate delivery charges automatically. Relevant delivery information, such as the recipient’s name, contact number and delivery address, may be processed through the integration and shared with Lalamove to calculate charges and arrange delivery through the Lalamove Portal.

For more information, please refer to Lalamove’s applicable privacy policy:

https://www.lalamove.com/en-my/privacy-policy

6. DISCLOSURE OF PERSONAL DATA

We may disclose your personal data to relevant third parties where necessary to fulfil your orders and operate our websites, including:

  • CommercePay and other parties involved in processing payments.
  • Lalamove and other relevant delivery providers.
  • Website hosting, maintenance and technical service providers.
  • Professional advisers or authorities where required or permitted by law.

We disclose only information reasonably necessary for the relevant purposes and in accordance with applicable laws.

7. COOKIES AND WEBSITE COMMENTS

Our websites may use cookies to support website functionality, remember preferences and maintain login sessions, where applicable.

If you leave a comment, we collect the information submitted through the comment form, together with your IP address and browser user agent string, to help detect spam.

You may manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. HOW LONG WE RETAIN YOUR PERSONAL DATA

We retain personal data only for as long as reasonably necessary for order processing, customer service, accounting, legal compliance and dispute resolution.

Retention periods depend on the type of information and applicable legal requirements. When personal data is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it, subject to applicable retention obligations.

9. YOUR PERSONAL DATA RIGHTS

Subject to applicable laws, you may request access to or correction of personal data we hold about you. You may also withdraw consent where processing is based on consent, or exercise other applicable rights under Malaysian personal data protection laws.

To make a request, please contact us using the details below. We may need to verify your identity before responding.

10. SECURITY AND POLICY UPDATES

We take reasonable measures to protect personal data against unauthorised access, disclosure, loss or misuse. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

We may update this Privacy Policy from time to time. The latest version will be published on our website with the revised date.

11. CONTACT US

If you have any questions, requests or complaints regarding this Privacy Policy or your personal data, please contact us:

Company Name: Soon Loong Food & Confectionery Sdn. Bhd.
Trading Name: LiuMama Bakery
SSM Registration No.: 201801041748
Email: liumamabakery@gmail.com
Address: No. 26, Jalan Ekoperniagaan 2/7, Taman Ekoperniagaan, 81100 Johor Bahru, Johor, Malaysia.

Founded in 2010, Liu Mama Bakery began with a night market stall and a prestigious mall showcase for Chinese New Year's Cookies and Mid-Autumn Mooncakes, later securing our first permanent location in 2021 and converting a showroom to a flagship factory store in 2022.

OUR STORE

26, Jalan Ekoperniagaan 2/7,
Taman Ekoperniagaan,
81100, Johor Bahru,
Johor, Malaysia.

Tel: +60 10-769 8378
Email: liumamabakery@gmail.com

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    © 2026 LiuMama Bakery by Soon Loong Food & Confectionery Sdn. Bhd. (SSM No. 201801041748). All rights reserved.